Why Your Employer Brand Starts With Your First Interview

Companies spend thousands polishing their brand…then blow it in a 30-minute interview. Employer brand isn’t your website.It’s not your mission statement.It’s not your office mural. It’s how candidates feel when they interact with you.And that starts the moment they...

Recruiting in 2025: What Winning Teams Are Doing Differently

Recruiting has always been competitive, but 2025 is a whole new game.Today’s top performers aren’t responding to job boards, they’re responding to opportunity. Here’s what winning companies are doing differently this year. They Lead With Compensation Transparency...

Hiring for Culture Fit vs. Culture Add: Stop Choosing One

The hiring world has been arguing about this for years:Should you hire for culture fit or culture add? Here’s the real answer:Yes.You need both. Culture Fit Isn’t About “People Like Us” When done wrong, “culture fit” becomes code for: “People who talk like us” “People...

The Hidden ROI of Working with a Specialized Recruiter

Let’s be honest: most hiring managers believe they’ll save money by doing recruiting themselves. Spoiler: they often end up spending more – in time, turnover, and “why did we hire this person?” regrets. Working with a specialized recruiter isn’t an expense. It’s...

The 7 Deadly Sins of Job Descriptions

Job descriptions are supposed to attract great candidates. So why do so many of them sound like they were written by a committee of robots? Here are the seven deadly sins we see every week — and how to fix them. Vague Titles “Marketing Ninja.” “Sales Rockstar.” Cute,...