Companies spend thousands polishing their brand…
then blow it in a 30-minute interview.
Employer brand isn’t your website.
It’s not your mission statement.
It’s not your office mural.
It’s how candidates feel when they interact with you.
And that starts the moment they sit down for interview #1.
Candidates Notice Everything
Candidates pay attention to:
- How long it took to schedule the interview
- Whether you seemed prepared
- How you spoke about the company
- If you showed up late
- If your questions were thoughtful or scripted
These small moments shape big impressions.
A Disorganized Interview = A Disorganized Company
When interviews feel chaotic, candidates assume:
- Decision-making is slow
- Communication is disjointed
- The team isn’t aligned
- Leadership is unclear
And they’re usually right.
Your Interviewers ARE Your Brand Ambassadors
If your team is:
- Distracted
- Low energy
- Unclear about the role
- Inconsistent across interviews
…you’re unintentionally telling candidates to “run”.
Train your interviewers — they shape your reputation more than your marketing team does.
Great Interviews Convert Top Talent
A strong interviewer:
- Knows what success looks like
- Asks meaningful questions
- Highlights real opportunities
- Answers honestly (no sugar-coating)
- Leaves space for candidates to ask questions
The best talent chooses the companies that respect their time and intelligence.
If you want to improve your employer brand, don’t start with rebranding.
Start with your interviews.